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Welcome to the Create Connect Convert Podcast, where female entrepreneurs get the guidance and inspiration they need to grow, scale, and thrive. Each week, you’ll hear from three experts in branding, marketing, AI, funnels, and organization, sharing real-world strategies and actionable insights. This isn’t just another business podcast — it’s a space for bold, legacy-driven women who are ready to take their businesses to the next level with practical advice, fresh perspectives, and a little fun along the way. Whether you’re looking to sharpen your brand, boost your profits, or create more freedom in your life, we’ve got the tools and the team to help you do it. Tune in, hit subscribe, and join us on this journey to success!
Episodes
Tuesday Mar 03, 2026
Tuesday Mar 03, 2026
In this episode of Create Connect Convert, hosts Regina Garay, Kristy Crippen, and Laura Templeton unpack one of the most intimidating parts of marketing for small business owners: cold traffic. Regina Garay leads the discussion, guiding an honest conversation about why speaking to people who don’t know you yet can feel so much harder than marketing to a warm audience.
Together, the team breaks down what cold traffic actually is, the common mistakes business owners make when trying to reach new audiences, and why doubt often creeps in at this stage. They also explore how simplifying your message, doing less instead of more, and creating a clear entry point can help build trust faster — without sounding salesy or forced.
Tune in for practical insights to help you approach cold traffic with clarity, confidence, and a more human, aligned strategy.
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