Create Connect Convert

In this episode of Create Connect Convert, hosts Regina Garay, Laura Templeton, and Kristy Crippen explore how to choose the right marketing platforms for your business without feeling overwhelmed by the pressure to be everywhere at once. Regina leads the conversation as the team discusses why understanding your audience, your strengths, and your business goals is far more important than chasing the latest social media trend.

Together, they unpack common challenges like trying to maintain too many platforms, knowing when it's time to pivot away from a channel that no longer serves your business, and balancing analytics with authentic connection. The conversation also highlights the importance of choosing platforms that align with your communication style, your available time and energy, and the way your ideal clients naturally engage with your content.

Tune in for practical insights to help you simplify your marketing, focus your efforts where they matter most, and build a sustainable strategy that connects with the right audience—without the overwhelm.

In this episode of Create Connect Convert, hosts Laura Templeton, Regina Garay, and Kristy Crippen explore what it truly means to build a brand that becomes part of your legacy. Laura leads the conversation as the team discusses how your values, purpose, and long-term vision shape the way you communicate and the impact your business leaves behind.

Together, they unpack the importance of aligning your brand with your evolving goals, revisiting your core values as your business grows, and communicating your authentic voice in a way that attracts the right audience. The conversation also explores how storytelling transforms ordinary marketing into meaningful connection, why your website and content should reflect who you are today, and how regularly evaluating your brand helps ensure it stays aligned with the legacy you want to create.

Tune in for practical insights to help you build a brand rooted in purpose, communicate your values with confidence, and create a lasting impact that extends far beyond your business.

In this episode of Create Connect Convert, hosts Regina Garay, Laura Templeton, and Kristy Crippen explore the powerful connection between your physical workspace and your productivity. Kristy Crippen leads the discussion as the team takes a deeper look at your desk — the multi-functional space where you create, plan, work, and learn every single day.

Together, they unpack why having a clean and organized desk is crucial for entrepreneurs, the internal and external signals that indicate your workspace may be calling out for attention, and how clutter can quietly impact focus and decision-making. They also share practical, easy-to-implement tips for maintaining a workspace that supports clarity and momentum.

Tune in for simple strategies to transform your desk into a space that fuels creativity, calm, and consistent progress.

In this episode of Create Connect Convert, hosts Regina Garay, Kristy Crippen, and Laura Templeton unpack one of the most intimidating parts of marketing for small business owners: cold traffic. Regina Garay leads the discussion, guiding an honest conversation about why speaking to people who don’t know you yet can feel so much harder than marketing to a warm audience.

Together, the team breaks down what cold traffic actually is, the common mistakes business owners make when trying to reach new audiences, and why doubt often creeps in at this stage. They also explore how simplifying your message, doing less instead of more, and creating a clear entry point can help build trust faster — without sounding salesy or forced.

Tune in for practical insights to help you approach cold traffic with clarity, confidence, and a more human, aligned strategy.

In this episode of Create Connect Convert, hosts Laura Templeton, Regina Garay, and Kristy Crippen tackle one of the most common challenges legacy-driven women entrepreneurs face: selling without feeling uncomfortable or inauthentic. Laura Templeton leads the discussion, guiding a powerful conversation around reframing sales through clarity, confidence, and compassion.

Together, the team explores why so many women struggle with “selling” themselves, the critical difference between pitching and genuinely connecting, and how intentional conversations can naturally lead to conversion—without pressure or performance. This episode is for every entrepreneur who has ever said, “I hate selling,” but still wants their work to reach the people who need it most.

Tune in to learn how to craft messaging that moves people, builds trust, and invites aligned “yes” conversations with ease.

In this episode of Create Connect Convert, hosts Regina Garay, Laura Templeton, and Kristy Crippen explore the powerful role habits play in shaping our lives and businesses. Kristy Crippen leads the discussion as the team unpacks how habits can either uplift us or quietly work against us over time.

Together, they reflect on specific habits that have contributed to their own growth and success, while also addressing an important reality: life moves in seasons, and habits that once served us well may need to be refreshed or replaced. The conversation offers thoughtful guidance on recognizing when you’ve outgrown a habit and how to intentionally build new ones that support long-term progress and joy.

Regina highlights the idea that goals may give direction, but habits are what deliver results — reinforcing wisdom often echoed by thinkers like James Clear, Aristotle, and Napoleon Hill. Laura also references The Compound Effect by Darren Hardy as a powerful reminder of how small, consistent actions create meaningful change over time.

Tune in for practical insights and encouragement to help you build habits that truly stick — and support the life and business you’re growing into.

In this episode of Create Connect Convert, hosts Regina Garay, Kristy Crippen, and Laura Templeton explore how to turn one marketing idea into many pieces of meaningful content. Regina Garay leads the conversation as the team breaks down why creating content one piece at a time is one of the biggest mistakes business owners make.

Together, they discuss how a single story, project, or client win can be repurposed into posts, emails, videos, and more — creating a ripple effect without doubling your workload. You’ll also hear practical guidance on how to keep repurposed content feeling fresh, not repetitive, and how to start spotting opportunities hiding in content you’ve already created.

During the conversation, Regina references Laura’s book 30 Second Success: Ditch the Pitch & Start Connecting! — a powerful reminder that clarity and connection make repurposing easier and more effective.
👉 Link to the book: https://www.amazon.com/30-Second-Success-Ditch-Connecting/dp/1734376406

Tune in for simple, strategic ideas to help you create more impact from the work you’re already doing.

In this episode of Create Connect Convert, hosts Regina Garay, Laura Templeton, and Kristy Crippen explore The Human Side of AI — diving into how entrepreneurs can use AI without losing the heart of their message. Laura Templeton leads the conversation as the team unpacks the biggest mistakes business owners make when using AI for their messaging and how to avoid sounding robotic or disconnected.

Together, the panel tackles challenges like maintaining authenticity with AI tools and building consistency without sacrificing your human touch, offering strategies for creating values-aligned content that still feels deeply personal. They also explore how AI, when used intentionally, can actually deepen connection and clarity inside your brand.

Tune in for actionable insights to help you amplify your unique voice, scale with purpose, and bring more humanity into your AI-supported content.